Founder of Transformativity | Executive Leadership & Life Transition Coach

At Transformativity, we believe true leadership transformation begins from within. That belief is at the heart of everything Bettina Gonzalez brings to her coaching and leadership development work.

With nearly three decades of experience in high-impact leadership roles across global markets—including Aruba, Colombia, Curacao, St. Kitts, and the United States—Bettina has led diverse, multicultural teams and faced the real-world complexities of corporate leadership. But what always brought her the greatest sense of purpose and accomplishment wasn’t just business success—it was seeing the people she mentored rise. Watching them grow in confidence, succeed in their roles, and step into their full potential was the spark that ignited Transformativity.

That same spark fuels her coaching today.

A Proven Guide for Real Growth

As an Executive Leadership and Life Transition Coach, Bettina partners with clients navigating key moments—whether stepping into leadership, managing change, or redefining what success means to them. Her coaching style is empathetic and intuitive, yet firmly rooted in strategy, structure, and results.

Her clients describe her as “grounding,” “insightful,” and “genuinely invested in your success.” One client shared, “Bettina helped me reconnect with my purpose and start making choices that reflect who I really am.” Others speak of tangible results: enhanced emotional intelligence, regained passion, improved communication, and an empowered sense of clarity in both life and leadership.

What Makes Bettina Different?

Bettina’s coaching is not theoretical—it’s lived. She knows what it means to lead under pressure, to manage cross-cultural teams, to make tough decisions. And she brings that depth into every session, blending real-world wisdom with tools like the Gallup StrengthsFinder, Emotional Intelligence assessments, and customized coaching frameworks.

Above all, Bettina believes transformation is a journey—one that becomes possible when we align who we are with how we lead.

Ready to define your next chapter with clarity and confidence?

Let’s begin your transformation.